Rough is fine. Slide or type. Everything on the right updates as you go.
Each piece below turns your numbers into booked work you are not catching today. Switch any of them off to see it drop out of the total.
A fast, credible site is what every piece below runs through, so it multiplies them all rather than adding a line of its own. Each tenth of a second of load time measurably lifts conversion. Switch it off and there is nothing for the rest to run on.
About a quarter of calls go unanswered. An instant text back catches the ones who would just ring the next name instead.
Reply within five minutes and a lead is far more likely to book. Automatic follow-up rescues enquiries that used to go cold.
Asking every finished-job customer for a review lifts your rating, and a higher rating lifts revenue across the business. Counts only while your rating climbs.
Automatic reminders cut no-shows. Every recovered slot is a booked job instead of an empty one.
A managed profile moves you into the Google Maps top three, where the local calls happen. This counts the extra calls that ranking brings.
Nearly half of calls land after hours. Answering them keeps that demand from going to whoever picks up next.
If you run ads, a faster page built to convert lifts the share of clicks that become enquiries. Add your own ad numbers below.
The sooner you start, the more it stacks up.
Your recurring value, carried forward. Every month you wait is a month you do not get back, so getting your presence sorted today is worth more than a perfect plan for later.
Waiting a year costs you about $129,600, and you never make that year back.
This is your steady monthly value carried forward, kept flat on purpose. In practice a good reputation compounds, more reviews lift your ranking, which brings more customers, who leave more reviews, so real growth tends to curve up from here. We do not put a number on that, because that part is not ours to promise.
Real figures, shown plainly, with the source next to each one.
Every number here is drawn from published research or industry data. Where a figure is peer-reviewed we say so, and where it is industry-reported we say that too, and we lean to the careful end of every range. Your close rate and volumes are your own numbers.
Missed-call text-back
Calls a month, multiplied by the share that go unanswered (about 25 percent, Invoca and 411 Locals), the share a text back recovers (about 25 percent), your close rate, and your average job value.
The loss is well evidenced. The recovery rate is vendor-reported and directional, so we sit at the careful end. Even halving it leaves a real number.
Speed to lead
A small slice of your leads, about 1.3 percent, converted because they were answered fast, multiplied by your average job value.
Responding within five minutes makes a lead many times more likely to qualify (MIT and Oldroyd, peer-reviewed). We count only a tiny fraction of that effect on purpose.
Reviews to revenue
About 5 percent more revenue for each extra star, applied to your current monthly revenue, counted only while your rating is genuinely rising.
The per-star revenue effect is peer-reviewed (Harvard and Luca). It applies to the whole business, not just new leads, which is why it scales with your revenue.
No-show reminders
Appointments a month, multiplied by your no-show rate (about 15 percent), the reduction reminders bring (about 25 percent), and your average job value.
Automated reminders cut no-shows by 20 to 30 percent across 21 randomised trials (PMC meta-analysis, peer-reviewed). We use the careful end.
Google Maps ranking
Extra calls a month from the map top three (about 8 for a home-services profile), multiplied by your close rate and your average job value.
Profile activity figures are industry-reported (BrightLocal). Home-services businesses tend to see roughly double a median profile, so 8 is a measured middle.
After-hours answering and your ad landing page
After-hours answering uses the same recovery maths as missed calls, applied to the 43 to 52 percent of calls that arrive outside business hours (CallRail and HubSpot). It stays out of the headline total so the same call is never counted twice.
The landing page line uses the ad clicks and extra conversion you enter, so it reflects your own campaign rather than an assumption.