It loads too slowly
A few seconds on a phone and they are already gone, on to whoever opened first.
The cost
You paid for the visit, then lost it.
You paid for the visit, then lost it.
Real builds you can click through
See the work
Speed you can measure yourself
See the report
Yours outright, no page builder
Written for you, not assembled from a template
Where it goes wrong
Why most websites never make the phone ring
You have probably had a website before, and maybe you paid good money for it. It never brought you a job. That is the story we hear most, and sites fail for the same handful of reasons every time.
Still loading
No obvious way to call
Phone number hidden down here
It looks like everyone else
The same layout as a thousand other businesses, with stock photos of people who have never set foot in your trade.
The cost
Nothing sets you apart on price.
Nothing sets you apart on price.
The way to reach you is buried
Someone ready to call has to scroll back up and hunt for a number. A good share of them simply do not bother.
The cost
The ones who meant to call, and did not.
The ones who meant to call, and did not.
Search can’t find it
No traffic in means no calls out. If your pages are not built so search engines can read them, the right people never see you at all.
The cost
Invisible unless they knew your name.
Invisible unless they knew your name.
Nobody was watching it
Forms quietly break and pages stop working after an update. Nothing announces a lead that never arrived.
The cost
Work you never knew was offered.
Work you never knew was offered.
Built to look nice, not to work
A logo and a big photo do not book anything. Somewhere there has to be an obvious next step, and on most sites there simply isn’t one.
The cost
They liked it, and still did nothing.
They liked it, and still did nothing.
None of these are your fault, and none of them are a taste problem. They are the ordinary consequences of a site built to be looked at rather than used, and every one of them can be fixed on purpose.
Nothing on the page by accident
What a website built to win the decision actually looks like
You have probably been here: you paid for a site, it looks fine, and the phone stays quiet. Enquiries trickle in, or people leave before they ever find your number.
The first screen
The first screen does the heavy lifting
People decide in seconds. So the top of the page makes three things obvious: who you are, what you do, and how to reach you.
- A headline that lands. What you do and who you do it for. No guessing.
- A way to get in touch they cannot miss. Right at the top, on every page.
- The things that say you are real. Your work, your name, your details, in plain sight.
A confused visitor does not call. They hit back and open whoever is next on the list. The first screen exists to stop that.
Tap to call
Follows them as they scroll
Call now
A short form
Seconds, not minutes
Book a time
Right where they are ready
Book
On every screen
A way to reach you on every page
Nobody should have to hunt for your number. Every screen keeps the next step within reach, because most of the people looking at your site are holding a phone.
- Tap to call, always in reach. Not parked at the top where they have to scroll back for it.
- Short forms. The ones that take seconds, not minutes, and ask only what you actually need.
- The next step where it is wanted. Put right where someone has finished reading and is ready to act.
Someone standing in the middle of a problem will not scroll back to the top to find you. Put the next step under their thumb and more of them take it.
Proof on the page
Trust signals that close the gap
People hire businesses they trust, and your website is where that gets decided, usually before anyone speaks to you.
- Real reviews, pulled from Google. Live on the page, never edited and never hand-picked.
- Your credentials where they count. Registrations, years in the trade, the things that make you the safe choice.
- Photographs of your actual work. Never stock images of somebody else’s business.
Trust is the quiet thing that turns a browser into an enquiry. Someone is deciding whether to let you into their business, and proof is what tips it.
Someone finds you, believes you, and gets in touch. But not everyone who lands on your site wants the same thing, so the next part is designing for whoever is actually on the page.
See how your site is doingDesigned for who is actually on the page
Three people land on your site, and they do not want the same thing
Someone with a problem right now is nothing like someone pricing a big job, or someone reading at lunch who is not ready to call anyone. A template builds one page for all three and hopes. We design for each.
The one with a problem right now
Decides in minutes
Wants to reach you immediately. Speed and a visible phone number are everything. No patience for digging.
Your site gives them a fast path
- Tap to call that follows them down the page
- A short form that takes seconds to send
- Your number one tap away, wherever they are
The one pricing a big job
Decides over days
Wants to research and trust first. They need to see the quality of your work, and to feel they are not taking a risk with a large amount of money.
Your site gives them depth
- A page per service, explaining what is involved
- What it costs, said plainly and up front
- Real examples of the work, not stock photography
The one still reading
Decides later, if at all
Not ready to contact anyone. They are working out what their problem even is, and quietly forming a view on who seems to know what they are doing.
Your site gives them an answer
- Plain answers to the questions people actually ask
- Written so it is clear you have done this before
- You are the name they remember when they are ready
That is what a custom design actually means. Not a prettier template, but pages built around how people really decide, which is why a serious site is never just a homepage.
See what a build includesWhat we commit to
Built to be used, not just admired
A website that only looks good is a brochure nobody asked for. Here is what you get from us in plain words, and what we will not do.
- You own it outright. The domain is in your name from day one. The site and its code become yours on the final payment, and they stay yours.
- Nothing is rented back to you. No page builder licence that quietly stops working the day you leave. It is built in code, so it keeps working without us.
- You always know what is happening. Plain updates in plain words. No jargon, no radio silence, no black box.
- We build the right thing. Even when the right thing is less than you came in to buy. We would rather be straight with you than sell you more.
- The number we agree is the number you pay. If something extra comes up you get a price before we start, not after.
- We will not promise you rankings or a flood of enquiries. Anyone who guarantees that is guessing. We guarantee the work instead.
That is the deal. If we ever fall short of it, say so and we will put it right.
No guarantee here is about the result, because the result is not ours to promise. Every one of them is about how we work, which is entirely ours to keep.
A note from the founder
Eden Ryder Lee
Founder, Ryder Digital
“I build these myself, so the promises above are mine to keep rather than a policy someone hands you. If a website is not the right thing for you yet, I would rather tell you that now.”
Real pages, real depth
A serious site is a set of pages, not one page that sits still
Search engines rank pages, not businesses, and people read before they call. A single page has one answer to give. A site built properly has a page for each thing you do, each kind of customer you do it for, and each question they ask on the way.
A page for each thing you do
Someone searching for one specific job should land on a page about that job, not a list where it is the fourth bullet. Each one names the work, answers the obvious questions, and makes the next step plain.
A page for each thing you sell
If someone can buy four different things from you, four pages beat one list. Each gets the room to explain itself, and each becomes its own way in from a search.
A page for each question they ask first
People search the question long before they search for you. Answering it properly is how they arrive already trusting you, and it keeps bringing people in long after it is written.
A page for the work you have done
Showing the actual work does the arguing for you. It is the difference between saying you are good at something and letting someone see it, which is what people are really checking before they call.
Every page is another way in. Not more pages for the sake of it, but one for each real thing a customer might be looking for when they go searching.
See what a build includesAnd it does not stay that size. If you take the search work with us we write and publish five posts a week, every week, and each one is another way for someone to arrive.
Five posts a week, compounding
Five a week is twenty-one to twenty-two a month, and 260 across a year. Where the first month lands, and where twelve months land, so you can check the arithmetic yourself.
260
pages in year one
After month 1
22
After 12 months
260
This is what gets written, not what it earns. We will not put a traffic or ranking number on a graph, because nobody honest can promise one. What we can commit to is the work: five posts a week, published, every week.
How the search work works
SoonPart of The Presence Expansion
Built for you, not off a shelf
Why yours will not look like anyone else’s
Most small business web design is one template with a new logo dropped on top. That is why so many sites in the same trade feel interchangeable. Here is a real rebuild: the same firm’s site before they came to us, and the one we built.
The old site: unfinished, and hard to trust. A logo that never loaded, a sentence that trails off mid-thought, and two links in the whole navigation.
The rebuild. A real navigation, a headline that says who they are and where they work, and one obvious next step on the first screen.
Nothing reused
No template, and no layout lifted off the last build. We take inspiration, then draw something that is yours.
Yours alone
You deal with the person building it
Not an account manager relaying messages. You talk to whoever is doing the work.
One line, no relay
We look at who you are up against
We go through what the other results in your area are doing, so yours is built to stand apart from them.
Stand apart, not blend in
The details are the job
Layout, colour, the order of the sections, the words themselves. All decided for your business, none inherited from a theme.
All of it decided, none inherited
What you share
Photos of you, your team, and the actual work
Video if you have any, even something off your phone
Your story, how long you have done it and who you do it for
A site that could only be yours
- Your own faces and work, not stock photos of strangers
- The way you actually talk, written down rather than smoothed into marketing
- The things that make you the obvious choice, in plain sight instead of buried
No professional photos? That is fine. A custom site is a two-way build, and the more you hand over the more it sounds like you. We will tell you exactly what to send and make the most of whatever you have. If you have nothing at all, we work with that too.
If you run ads
Where you send the click decides what it was worth
You pay the same for the click either way. Send it to a homepage and it lands on a page built to serve everyone, so the person has to work out where to go next. Send it to a page built for the thing they searched, and there is nothing to work out.
The click lands on your homepage
The click lands on a page built for it
One we run ourselves
On a phone, where most paid clicks actually land.
01
The first screen asks for one thing. No menu across the top, no other offers down the side, and nothing to scroll past before the button. Whoever clicked the ad can act without reading the whole site first.
02
Then the form is short on purpose. Four fields and one button, so the step after the click is small enough that people actually finish it. A long form here is where paid traffic quietly leaks away.
The headline matches the ad
Whatever the ad promised is the first thing on the page, in the same words.
One thing to do
No menu to wander into, no other offers competing. The next step is the only step.
The proof is right there
The reasons to trust you sit next to what you are asking for, not on a page nobody clicked.
This is a page on its own, not a section of your site. It is the same argument as the build above, applied to traffic you paid for: the click costs the same either way, so what it lands on is the whole decision.
See the Presence PageHow fast it loads on a phone
A slow site costs you twice
People leave before it finishes loading, and search engines take the speed into account when deciding who to show. It is not a thing you add at the end either. It comes from how the site is built, which is why ours are written in code rather than assembled from plugins.
Mobile is not an afterthought
Most people looking for a local business are on a phone, often standing somewhere inconvenient. So it is designed for thumbs first, then widened, with its own layout where a phone needs a different one from a desktop.
Phone · tablet · laptop · desktop
Google reads the phone version first
A site that looks right on a laptop but struggles on a phone does not just frustrate people, it quietly drags the rankings down with it. The phone version is the one that gets judged, so it is the one we build first.
The mobile version is the one indexed
A billboard in the desert helps nobody
Built to be found, and built so you can see what it does
A site nobody finds is a billboard in the desert. One you cannot measure is a guess you keep paying for. Both are decided while the thing is being built, not afterwards.
Findable from the day it launches
The website and being found are the same project, so this is done during the build, not sold to you again later.
- Clean code Google can read: proper structure, headings, tags.
- A page for each thing people search, not one page covering all of it.
- Markup that spells out who you are, for maps and AI answers too.
- Speed, a ranking edge over slower competitors.
Built to rank, and that is the aim*
*The result we build toward. Nobody honest guarantees a position, and we do not either.
You can see what it is doing
This is the part most agencies skip entirely. You stop guessing whether the site works. You watch it work.
- Every enquiry lands somewhere, not in an unchecked inbox.
- You can see where people stop, which is how a page gets fixed.
- Calls and enquiries are counted, so you know what the site brought in.
Where an enquiry goes
The Ryder Dashboard
One place of your own where the enquiries land: who got in touch, when, and which page they came from, alongside the calls the site produced. It is built by us rather than rented from a platform, it comes with every plan, and it is the answer to "how do I know any of this is working". We are still building it out, so more will appear here over time. The picture below is a drawing of the idea, not a screenshot: we would rather show you nothing than dress up numbers that are not real.
The benefit is simple: you stop guessing. Enquiries over time, where each one came from, and the calls the site produced, all in one place that is yours to open on any given Tuesday.
What it asks of you
You stay on the tools. We carry the build.
You are running a business. You do not have weeks to spend managing a web project, and you should not have to. Here is the honest split of who does what.
A few things, mostly up front
Photos and any video of you, your team and the work. The facts of the business: how long, what you do, who for, anything you are accredited in. And quick feedback at a few points, from one person who can make the call.
Mostly up front
The design, the words, the build, the launch
We work out what the site has to do, design it, write it, build it in code, launch it and wire up the tracking. You get a planned launch date at the start and we hold ourselves to it. That is it. You stay on the tools.
Done for you
A real before and after
From a generic template to unmistakably theirs
Before After Same firm, rebuilt by usThis is what carrying the build actually produced. The firm came to us with the kind of site most agencies ship: a template layout, a logo that never loaded, and a first screen that gave a visitor nothing to do. We rebuilt it from scratch: branded to them, fast, phone-first, and built around one job, turning a visitor into an enquiry.
BeforeA template doing nothing in particular: no clear headline, two links in the navigation, and no reason to stay.
AfterBranded to them, with a clear headline, a real navigation, and the way to get in touch on the first screen.
You send the photos and the facts up front, then stay on the tools. That is the whole ask. We carry the design, the words, the build and the launch, and you get a planned date you can hold us to.
And at the end of it
You own it. That is the whole clause.
The biggest fear people have with an agency is simple: what if I leave, do I lose everything? It is a fair question, and the answer is that the website was yours the whole time.
The domain
In your name from day one, because it is yours and you pay for it.
The site and its code
Yours on the final payment. Built in code, so it is a thing you can take, not a licence that expires.
The words and the images
Yours. Nothing on the page is rented from someone else.
The logins
Every account the site runs on is yours, in your name, not held on ours.
Day one
The domain is already yours
It is registered in your name and your business pays for it, so the address people find you at is never something we hold. Nothing about the site is parked on an agency account waiting to be released.
On the final payment
The site and its code follow
Built in code rather than assembled in a page builder, so what you get is a set of files that keeps working wherever you put them, not a licence that stops the day you leave.
No buy-out, nothing heldWant to leave once the site is built? It costs nothing
If you do not want to stay on a maintenance plan, that is a decision you are allowed to make. The website is already yours and leaving does not cost you anything. There is no lock-in and nothing to buy back.
$0
To walk away with the website
Cancel the plan with thirty days' notice, keep the domain, the code, the words and the images. Any prepaid months you have not used come back to you.
Optional, if you want it
$250 one time
A proper handover, so you are not left guessing
Leaving is free, but a website you cannot drive is not much use. If you want it, we set the whole thing up under your own accounts and teach you how to run it.
- 01Hosting opened in your name and the site deployed to it, with your domain pointed across.
- 02The code, the assets and every login handed over.
- 03A walkthrough of your own site: where everything lives and how to change the things you will actually want to change.
- 04If you want to go further, we will show you how to edit the code itself, so updates do not need anyone else.
The handover is a service, not a release fee. Say no to it and you still leave with everything.
Why this one comes first
Everything else you spend points here
Ads send people to it. Search sends people to it. Your Google listing sends people to it. The work you put into being visible all arrives at the same place.
The hub, not an accessory
What happens here decides whether any of it was worth paying for
Every dollar you spend on being seen ends its journey on this site. A weak website quietly taxes all of it: the ads cost the same, the ranking work costs the same, and fewer of the people they bring in ever call.
Which is why we would rather fix this before selling you anything that drives traffic to it. Spending more to send people somewhere that loses them is an expensive way to find out.
See how the pieces fit togetherTwo we built
Two businesses, two different problems
One needed the phone to ring. The other needed to exist believably before walking into a room full of investors. Same job underneath, different reason for doing it.
Presence as lead generation
The advice was trusted. Online, there was nothing to find.
An established firm whose reputation travelled by word of mouth and stopped there. We built the site around how the firm actually works: a page for each service, a page for each kind of client, and articles answering what people ask before they ring.
Read the case study
Presence as credibility
He had to look real before he walked in the room.
The founder had no website at all and was going overseas to present the business to potential investors. He needed somewhere that showed it was a real operation before the meeting, not after it. That is a different job from getting the phone to ring, and it needs the same thing underneath.
Read the case studyBoth are live and you can click through them. We would rather show you the sites than quote you a number you have no way of checking.
What it costs
What a build actually costs
A website is part of three of our products, and these are them. The ranges below are the same ones published everywhere else on the site; the exact number gets fixed in writing once we know your scope, before anything starts, and it does not move after that.
In every build, whichever you pick
The fundamentals are not upsells.
- Built in code, not a page builder
- Designed and written for you
- Fast on any phone
- Lead capture wired in
- Yours outright
- 30 days of fixes after launch
The Presence Page
One page, built to catch the enquiry
$1,000 to $2,000 one-off build, ex GSTFor a business that needs a real front door fast, or a landing page to point ads at.
- One page, doing one job properly
- Ready to point ads at from day one
- Care or the Engine keeps it running, same as any build
The Presence System
The full site: brand, pages and follow-up wired in
$3,500 to $6,000 one-off build, ex GSTMost builds land in this band, scoped to your business rather than to a package.
Then one plan keeps it running
CareHosting, upkeep and small changes
$100/mo
The Presence EngineFollow-up, bookings and missed-call text-back
$400/mo
The OmniPresence
SoonEverything as one program, the website included. It is being built now, so there is no figure on it yet.
Talk to us about itOr take just the piece you need
None of this is bundled shut. Any one of these can be done on its own, and what it costs depends on your business, so there is no rate card to quote from. Tell us which one and you get a fixed number before anything starts.
- Web design
- Local SEO
- Google Business Profile
- Google ads
- Meta ads
- Reviews and reputation
- Copywriting
- Branding
- AI search
- Automation
Every one of these is quoted, not listed. Email us what you are after, or book a call and we will price it properly.
Book a call for a quote
All prices exclude GST
A fixed quote before anything starts
No lock-in on any plan
Questions
The things people actually ask
Straight answers, written down so you do not have to ask them on a call.
01How long does it take?
You get a planned launch date at the start and we hold to it. What we will not do is quote everyone the same number of days before knowing what they need, because a one-page site and a site with thirty pages are not the same job. Timelines also depend on what is already booked, and if now is not open we will say so rather than squeeze you in badly.
02Do I actually own it?
Yes, and not in a technical sense that falls apart when you read the contract. The domain is in your name from day one. The site and its code become yours on the final payment. There is no buy-out price, because nothing is being held back to sell you later.
03Can I update it myself?
Yes. We set up the parts you will actually want to change (your text, your photos, your hours, new pages) so you can edit them without touching code or breaking the layout. If you would rather not, send it to us and we will do it.
04I already have a website. Do we start from scratch?
Not always. Sometimes the structure is sound and the problem is the words, the speed or the way it reads on a phone. Sometimes it is built on something that will keep costing you and starting over is cheaper than fighting it. We will tell you which one you have, and we will tell you if the answer is that you do not need us yet.
05Do you write the words as well?
Yes, and it is half the job. A layout cannot rescue vague writing. We ask you enough questions to write it in your words rather than the usual filler about being passionate and customer focused, then you read it before anything goes live.
06Will it work properly on a phone?
It is designed for the phone first and widened from there, because that is where most people will see it. Readable without pinching, buttons that suit a thumb, and the way to get in touch on the first screen rather than at the bottom.
07Will it show up on Google?
It is built so it can be: readable code, a page for each thing you do, proper markup, and speed. What we will not do is promise you a position. Anyone who guarantees a ranking is guessing, and you should be wary of them. We guarantee the work, not the weather.
08How is this different from a website builder or a cheap freelancer?
A builder can get you something that exists. What it usually cannot get you is speed, a structure search engines can read, and words written for your business rather than a template. And plenty of people can build you a page; fewer will tell you which pages you actually need, or say no when you are about to spend money on the wrong thing.
09What happens if I want to leave?
You take it with you. A month’s notice ends any monthly plan, anything paid for and not used comes back to you, and the site is already yours. There is nothing to unpick because nothing was built to trap you.
10What does it cost?
It depends on how much site you need, so the honest answer is that we price it once we know. The build pages carry the ranges, and you get a fixed number before anything starts rather than an estimate that grows. If something extra comes up later, you get a price for it before we begin, not after.