Your presence is bigger than your website.
A website is one thing, your digital storefront. Your presence is everywhere a customer meets you: the Google search, your Google Business Profile, the site itself, your reviews, and the follow-up after they get in touch. Pay for one piece and you get one piece, then wonder why the phone stays quiet.
Only part of the picture, with big pieces still missing. On its own, it just can’t do the job.
- Search
- Google Business Profile
- Website
- Reviews
- Follow-up
Your presence turns lookers into booked work, over and over.
- Foundon Google
- They enquirea call or a form
- Followed upon its own
- Booked inwon work
Build them as one system and each part makes the others work harder: the search brings people in, the site turns them into an enquiry, the follow-up closes it, and the reviews pull the next person in. That is why this one is called the Presence System.
The phone stays quiet for ordinary reasons.
Not because no one wants what you do. Because somewhere between a customer looking and a customer booking, something quietly drops the ball.
The call rings out
It’s ringing mid-job, in the car, mid-conversation, and no one can pick up.
The site is slow to load
It hangs for a few seconds on a phone, on ordinary mobile data.
You’re hard to find
You don’t come up when someone searches for what you do nearby.
The enquiry is missed
The form drops into an inbox nobody is watching that day.
Nobody follows up
The first reply goes out, then the thread just goes quiet.
No reviews to trust
There’s nothing on Google vouching for you yet.
None of these are a motivation problem. They are gaps, and gaps can be closed on purpose.
A real one we built: R Dhillon & Co.
An established chartered accounting firm in Castle Hill with a strong book of referrals and no website at all. We started from a blank page and built the brand, the site, and the groundwork for being found on Google, so the moment a referred client looks them up, what they find matches the firm.
See the report
PageSpeed Insights, desktop, 31 Jul 2026, run against the live site.
See the report
PageSpeed Insights, mobile, 1 Aug 2026, run against the live site. It scored 90.
“Your website looks so much better than my competitors. It’s a lot easier to understand.”
What the Presence System actually is.
Not a website with some add-ons. Here is one Tuesday evening enquiry, told from both sides: a customer with his phone out, you flat out on a job, and the system in between doing the catching without you touching it.
- Your site
- Lead capture
- Missed-call text-back
- Reviews and follow-up
- Your dashboard
Every part on the black bar is wired to the next. One evening cannot show all of it: there is also a plain monthly rundown of your calls and enquiries, and hosting, updates and a real person keeping the whole thing running. The build wires everything in. The missed-call text-back, the follow-up, the dashboard and the monthly rundown are then run by The Presence Engine plan, and the price list at the bottom of this page shows what that costs.
Each part is useful on its own. Bolted together, they’re the difference between a website and a presence that’s built to bring in work.
Booking that doesn’t wait for you.
Same month, same business. If you already run booking software, the build points the site at it and leaves it alone. If you don’t, The Presence Engine sets one up in your name: your own booking page on your own domain, people pick a time themselves, you set your own hours, and every message around it is designed in your brand rather than sent as a plain automated notice.
Work only lands when you can pick up.
People book while you’re on a job, and reminders go out by text on their own.
A visual illustration of how bookings arrive, not client data. The number of days shown is set to make the mechanisms readable, and is not a projection of what you would get.
Your booking page, and every message around it.
On a booking page we set up for you, the messages around it are yours too. (Already running your own booking software? We point the site at it and leave it alone, and this part is not yours.)
Most go live within a month of starting.
As long as answers and photos come back quickly. Here is roughly how that month runs, and what happens after it.
From first call to fully yours.
Nine steps to live, week by week. The little we need from you is marked at every one. What each part of it actually hands you is listed straight after.
-
Onboarding
You’re set up and booked in for the onboarding call. We collect what we need in one go: your details, your logins, your photos, anything you already have.
You: one short form -
We capture the vision
On the onboarding call we get the full picture. What you do, the work you want more of, and how you want people to feel when they land on you.
You: one call -
You get the plan, and you approve it
In writing, before a line of it gets built: the pages we will build, what goes on each one, and what happens after launch. Nothing gets built until you say yes to it.
You: your yes
-
We build your website
We design and build the whole thing around your business, written and laid out for the customers you actually want.
You: nothing
-
You review it, more than once
You see it, you tell us what’s wrong, we change it. Three proper rounds of that, so it ends up the way you want it.
You: your notes -
We wire in the enquiry form and follow-up
Every way a customer can reach you gets connected and tested end to end, including the text that goes back out when you miss a call, ready for your plan to run.
You: nothing -
If you haven’t got a proper email, we sort one
An address on your own domain instead of a Gmail one, set up with the records that stop your messages getting flagged as spam. Setting it up is on us. The mailbox itself stays your subscription, same as your domain. Already sorted? We leave it alone.
You: one approval -
We sort your Google Business Profile
Claimed, verified and pointed at the new site, so your hours and your details are right when someone finds you on Google instead of on your website.
You: one approval -
We set up your booking
If you already run booking software, we point the site at it and leave it alone. If you don’t, we set one up in your name: your own booking page, your hours, and the emails and texts around it built in your brand, with your logo, your colours and your fonts.
You: your hours
-
Go live
We put it live, check every page on real phones, and stay close for the first 30 days while it settles in.
You: say the word
Launch day is the start, not the finish.
Left alone, a site quietly goes stale: slow, out of date, and easy to walk past. That is what the monthly plan is for. It keeps the whole thing running, so it goes on doing its job long after launch week.
Kept fast and current
Hosting, backups and updates handled, and the speed held at 90 out of 100 or better.
A person who answers
The one who built it, on call for the changes you need. Not a ticket queue.
The numbers, monthly
On The Presence Engine, a plain report of your calls and enquiries and where they came from.
The weeks above are the usual shape of it, not a promise. How fast it runs depends on how quickly answers and photos come back. You get the likely timeline before you commit, and the real dates on the onboarding call.
Everything you walk away with.
That is the when. This is the what: everything you are handed, phase by phase. Everything is on the table, nothing hidden behind a dropdown.
You leave with: a written plan.
Discovery
We learn how you actually win work, then hand you a plan before anything gets built.
- A working session on how you win jobs and the customers you want more of.
- A plain-English writeup of what your presence is missing today.
- A written plan you approve before anything gets built.
You leave with: a working system, not just a website.
Build
The look and the build happen together. Most agencies show you a picture of a website. You get shown the website.
- A custom look built for your brand, not a template off a shelf.
- Built for a phone first, with colours and text checked so everyone can read it.
- Up to twelve pages, hand-built for your business.
- Every word on it written for you and the customers you want, not stock filler.
- Three proper rounds of changes once you have seen the real thing.
- Fast on a phone: 90 out of 100 or better on Google’s speed test, and kept there.
- Your calls and enquiries captured in one place from day one.
- Your booking set up in your name, or your existing one linked up and left alone.
- Where we set the booking up, the messages around it built in your brand, with your logo and colours, ready to run.
- Missed-call text-back, review requests and follow-up all wired in and ready to run.
You leave with: it is live, and it is yours.
Launch
We take it live on your own address and hand you the keys.
- Your site pointed to your own web address and switched live.
- A simple dashboard so you can see calls and where they came from, on The Presence Engine plan.
- The keys handed over. On the final payment the site and its code become yours.
You leave with: a note every month, and someone who answers.
Ongoing
For the first 30 days after launch, fixes and small changes are on us. After that a monthly plan keeps the whole thing running for you.
- For 30 days after launch, fixes and small changes are included, no charge.
- Then a plan takes over: hosting, backups and upkeep handled, nothing for you to manage.
- Speed checked every month and kept at 90 out of 100 or better, not just fast on launch day.
- Up to five hours of changes a month, done by the person who built it.
Five ways to get this done. Here’s what you’re really choosing between.
All of these can put something online. The real question is what it does once it’s up, who’s there when it breaks, and what it costs you over a year.
The skills this needs live in four different jobs.
Designing it, building it, writing it and wiring up the follow-up are four different careers. Here is what each of them earns in Australia, and what that person would be doing.
-
A web designer
Decides how it looks, and how it feels to use on a phone.
$80,000 to $85,000a year1 -
A front-end developer
Actually builds it, and makes it load fast instead of slow.
$105,000 to $125,000a year1 -
A copywriter
Writes every page so it sounds like you and asks for the job.
$75,000 to $95,000a year1 -
An automation specialist
Wires up the enquiries, the follow-up and the monthly reporting.
About $98,000a year2
Those are base salaries, before you add 12% super3. This isn’t a shopping list, it’s how wide the skill is: four separate trades, and most local businesses can’t hire even one of them.
One studio, all four skills, one price.
The design, the build, the words and the wiring, done as one thing by the person you actually talk to. No salary, no super, no stitching five subscriptions and a freelancer together. Priced to the work in front of us, not to a headcount.
Where these figures come from
- 1. Average base salary in Australia, seek.com.au, retrieved 29 Jul 2026: web designer $80,000 to $85,000; front-end developer $105,000 to $125,000; copywriter (marketing) $75,000 to $95,000.
- 2. Marketing automation specialist, about $98,000 average base salary in Australia: glassdoor.com.au, retrieved 29 Jul 2026. SEEK does not publish a salary page for this role.
- 3. Superannuation guarantee is 12% of ordinary earnings from 1 July 2025 (ato.gov.au), paid by the employer on top of salary.
- 4. Tools, typical Australian pricing, retrieved 28 to 29 Jul 2026: design software about $120/mo (Figma from US$16 plus Adobe Creative Cloud A$96.99); managed hosting with a CDN, the setup that keeps a site fast for visitors anywhere, A$50 to $100; reviews, webchat and missed-call text-back A$189 to $649 (Podium AU); updates and maintenance A$200 to $900. Sources: figma.com, adobe.com/au, Forbes Advisor Australia, SMS Comparison AU, Flamincode and Comkey Consulting.
Why Ryder is built this way.
I kept meeting businesses that were good at the work and invisible everywhere else. Years of trade behind them, a reputation their customers would vouch for, and nothing online that said any of it.
These days people meet a business on a screen before they ever meet the business. They search, they compare, they decide, and it’s usually decided before anyone picks up a phone. A local business that hasn’t kept up isn’t losing on quality. It’s losing on being easy to find and easy to deal with.
Not many people are helping them catch up. The bigger agencies are chasing bigger accounts, and the cheap end is built to be sold, not to be looked after.
So I built Ryder the other way around. The client list stays short on purpose, the build isn’t farmed out to someone you’ll never meet, and the person building your site is the person you talk to.
You own everything.
The domain is in your name from day one, because it is yours and you pay for it. The site and its code become yours on the final payment. All of it stays yours.
No lock-in.
Nothing is rented from me that quietly stops working the day you leave. A month’s notice ends any monthly plan, anything you have paid for and not used comes back to you, and you walk with the lot.
No black box.
You always know what’s happening and why. Plain updates in plain words, not jargon and radio silence.
I build the right thing.
Even when the right thing is less than you came in to buy. I would rather be straight with you than sell you more.
No surprise invoices.
The number we agree is the number you pay. If something extra comes up, you get a price for it before I start, not after.
What we won’t promise you.
The honest limits first, then the honest fit. If any one of these is a dealbreaker for you, we’re probably not your people, and that’s completely fine.
We won’t promise you rankings or a flood of leads.
Anyone who guarantees that is guessing. We guarantee the work instead: a fast, custom system, built right and kept running.
We won’t sell you channels you’re not ready for.
If ads or a new platform won’t pay off yet, we’ll tell you to wait and save your money for when it will.
We won’t take on fifty clients at once.
If we can’t do yours properly, we’ll say so, or point you to someone who can.
Are we right for each other?
We do our best work with the right people at the right time. Here’s the straight version, so nobody wastes anybody’s afternoon.
- You actually want more of the right work, not just a prettier website.
- You can handle the enquiries when they start coming in.
- You’re in it for the long haul, not a quick hack that fades in a month.
- You’ll give us the basics: a call, your logins, and honest answers.
- You want the cheapest possible thing, above everything else.
- You can’t take on any more work right now.
- You want to disappear and have it all magically happen on its own.
- You need a guaranteed number one on Google by Friday.
Not sure which side you’re on? The free Presence Audit tells you straight, no pressure either way.
Get a free Presence AuditTwo pieces come standard. The rest is your call.
Every Presence System starts with the same two pieces. After that you pick the plan that keeps it running, and add the Google work only if you want it. The numbers move as you choose, and they are repeated in full at the bottom before you do anything.
In every build
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Your website, hand-built
$3,500 to $6,000one-off, half to start- Up to 12 pages, written in your voice
- Built in code, so it loads fast on a phone
- Enquiry forms and tap-to-call wired in while it is built
- Your booking page or booking link wired into the site
- Yours on the final payment, the site and the code
- A working system, not a brochure.
-
Your Google Business Profile, claimed and connected
Freeat onboarding- Claimed or created for you, then verified
- Connected to your website
- Your hours and your details right when someone finds you on Google instead of on your site
- That is the setup only. Optimising it, posting to it and answering reviews is the optional add-on below.
Before you pay the balance
You see the real site, working, before you pay the second half. Three rounds of changes to make it right. If you still don’t want it, you don’t pay the balance and you don’t take the site.
A website has to be hosted and looked after by someone, so one of the two plans starts at launch and runs on from there. Which one is your call, and you can move between them. The bigger add-ons like an AI receptionist, a chatbot, or automating the paperwork that eats your week get scoped to your business if and when you actually need them.
What you have picked: the build at $3,500 to $6,000 once, then $400$100 a month, plus about $200 a month for the Google Business Profile work. Nothing is charged until it is quoted in writing and you say yes.
Prices exclude GST. Your exact number is agreed with you in writing before anything starts.
Start my projectThe questions people actually ask.
Do I own the site and the code?
Yes. The site and its code become yours on the final payment, and the domain is in your name from the start. It is built with ordinary web code any other developer can pick up and keep working on, so nothing here is rented from us and nothing stops working if you leave.
What happens after launch?
We keep it running, hosting, maintenance, and updates, and the person who built it is who you talk to. For 30 days after launch, fixes and small changes are included, then an ongoing plan that keeps it running.
Can I edit it myself?
Not directly, and that is on purpose. It is built in code rather than on a page builder, which is a good part of why it loads as fast as it does. Changes come to me and I make them, up to five hours a month on either plan. You never break it by accident, and keeping it fast is part of the plan rather than something you have to think about.
How is this different from a Wix or Squarespace site?
Those give you a template you fill in and maintain alone. This is a custom system built around how you win work, wired for enquiries and follow-up, kept fast, and kept running by a person.
How long does it take?
Weeks, not months, without cutting corners. Most go live within a month of starting. The exact timeline depends on how big the site is and how fast answers and photos come back, and we agree the real dates with you on the onboarding call.
What if I only want the website, not the whole system?
We’ll tell you honestly what you actually need. The system is worth more than the sum of its parts, but we’d rather build the right thing than oversell you.