Attention is the expensive part. Most of it leaks.
Getting someone to click is the bit you pay for — in ad spend, in the time you spent posting, in the favour you called in for the referral. What happens in the ten seconds after the click decides whether any of it was worth it. A Facebook page, a home page about your whole business, or a site that asks them to go hunting for the thing they came for: all three lose people who were ready.
This part you already pay for
The ad, the post, the recommendation. Someone was interested enough to do something about it.
And have to work out where they are
A page about everything you do, or a feed of posts. The thing they clicked for is in there somewhere. Some of them look for it.
If there’s something obvious to do
Call, book, or send a message. If that isn’t immediately in front of them, most people just leave, and you paid for them anyway.
The shape above is the point, not the numbers — there aren’t any, because yours would be yours. A Presence Page attacks the middle step by removing it.
Built for one decision.
Custom-built to match your brand, not dropped into a template. Everything on it is there to move someone from interested to in touch, and anything that doesn’t do that isn’t on it.
One offer, said plainly
The page answers what you do, who it’s for, and why you rather than the next one — in the order someone actually asks those questions. Written for your customers, in your voice, not stuffed with the words a competitor uses.
One thing to do next
Call, book, or fill in a short form — whichever one you actually want. It’s in front of them the moment they land and again wherever they’re likely to have made up their mind. On a phone the number is a tap, not something to copy out.
Wired so the enquiry lands somewhere
Every enquiry goes into the same place your other leads do, and the ad platform gets told a conversion happened — so it can learn what a real enquiry looks like instead of optimising for clicks.
What it isn’t
It’s one page, not a website. No service pages, no about page, no blog — those are what a full build is for, and adding them here would defeat the point of a page with nowhere else to go. If you need the whole site, that’s the Presence System, and it’s a separate build.
The whole list.
This is everything the build includes. If something you need isn’t here, ask — it’s either quoted before we start or it belongs in a different piece of work, and we’ll tell you which.
- One custom conversion page, designed to match your brandHand-built in code, not assembled from a template.
- The copy written for you — one offer, one clear call to actionYou don’t have to supply the words. We write them and you approve them.
- Lead-capture form and click-to-call, wired into the same follow-up a full build uses
- Missed-call text-back wired inThe build wires it; it runs on the Presence Engine, which provides the tracked number it needs. Without that pairing there’s nothing for it to run on — so we say so rather than list it as free with every build.
- Conversion tracking set up for your ad platformSo the platform learns what a real enquiry looks like, and you can tell which ads earn.
- Mobile-first, and fast — 95+ mobile PageSpeed at launchBuilt at phone width first, because that’s where the clicks come from.
- The same testing and ownership terms as a full buildEvery form test-submitted and confirmed before launch, phone numbers tapped on a real phone, and the page and its code are yours on final payment.
$1,000 to $2,000, one-time.
Where it lands inside that depends on scope — how much copy needs writing from scratch, whether there are photos to work with, and how much wiring the follow-up needs. We’ll give you the actual number before anything starts, not after.
It’s the lowest-commitment build we do, and it’s deliberately cheaper than a full site because it’s materially less work — not because it’s a cut-down version of one.
One-time, for the build. A monthly plan runs alongside it — see below.
- Half to start, half when the page is built and working
- You see the real page before the second half is due
- The page and its code are yours on final payment
- No lock-in on the plan — 30 days’ notice, and untouched prepaid months refunded
A page on its own is just a tidier leak.
The page catches the enquiry. What happens in the next five minutes is what decides whether it turns into work — and that is a different job, done by the Presence Engine. It texts back the calls you miss, replies the moment a form comes in, keeps following up until someone answers, takes the booking, and puts every call, text and message in one place on your phone.
This is why the page is sold with a plan, not on its own.
The Presence Engine — the plan a Presence Page is built to run on.
- A tracked business line, and missed calls texted back
- Instant reply, then follow-up until they answer
- Booking with reminders, in your branding
- One inbox for calls, texts, emails and messages
- A dashboard showing what came in and what converted
Not ready for that? Care is the floor at $100–150 a month — hosting, upkeep and keeping the page fast. Every live page needs that much; it isn’t an optional extra. Follow-up isn’t included at that level, so the page catches leads and you work them yourself.
Ask about the pairingThis isn’t the cheap version of the other one.
They solve different problems. If you want the full site, buy the full site — a Presence Page won’t grow into one, and we’d rather say that here than let you find out later.
The Presence Page
$1,000–2,000 one-time
- You’re running ads, or about to, and they point somewhere that doesn’t close
- You’re pushing one offer, service or promotion rather than everything you do
- You want to find out whether the funnel works before committing to a site
- You have no website at all and need something real to send people to now
The Presence System
$3,500–6,000 one-time
- People search your business by name and need to find a real site
- You have several services that each deserve their own page
- You want to be found in local search, not only paid for
- The site is the front of the business, not one campaign’s landing spot
Plenty of people start with the page and build the site later, once the funnel is earning. That’s a good order to do it in, and nothing about the page is wasted when the site arrives.
Before you ask.
Can it live on my existing website?
It can sit on your domain, or on a subdomain, or on its own — whichever suits. It’s a separate asset either way, which is deliberate: it doesn’t inherit whatever is slowing your current site down, and it can be pointed at, changed or retired without touching anything else.
Do you run the ads as well?
That’s a separate service and a separate conversation — this is the page the ads point at. Plenty of people already have someone running theirs, or run them themselves, and the page works the same either way. If you do want them run, say so and we’ll talk about it properly rather than bundle it in here.
Can I turn it into a full website later?
The full site is a separate build rather than an upgrade path — a page built to hold one thought doesn’t stretch into ten pages gracefully. What does carry over is everything learned from it: the copy that worked, the offer that got responses, and the follow-up already wired up.
Do I have to take the monthly plan?
Some plan, yes — a live page needs hosting and upkeep, and that’s Care at $100–150 a month. The Engine at $500–700 is the one we’d recommend with a page like this, because it’s the part that follows up the leads the page catches. Which of the two is your call, and there’s no lock-in on either — 30 days’ notice, and any prepaid months you haven’t used come back to you.
Will it get me more leads?
We won’t promise you a number, and anyone who does is guessing — it depends on your offer, your market and what you’re spending. What we’ll say is what the page is for: making sure the people you’ve already paid to reach have somewhere obvious to land and something obvious to do.
Not sure which of these I need.
Then start with a free Presence Audit. We’ll look at what a customer currently finds when they look for you and tell you where the problem actually is — which is sometimes a page, sometimes the site, and sometimes neither.
Somewhere for the clicks to land.