Paid spots, at the top, on demand.
Google Ads are the paid results that sit at the very top of a Google search, above the ordinary list. You choose the searches you want to appear for, set a budget, and pay only when someone clicks. No click, no charge.
The big difference from SEO is speed. Earning your way up the ordinary results takes months; ads can bring calls the same week you switch them on. The catch is that they stop the moment the budget does, so ads are best for filling the gap while your search presence builds, or for busy seasons when you want more work now.
Done well, it’s not about spending more. It’s about spending on the right searches, cutting the wrong ones, and knowing which clicks turned into real enquiries.
About the money: your ad budget is paid straight to Google and is separate from our management fee. We’ll always be upfront about a sensible starting budget, and honest with you if ads aren’t the right move yet.
What’s included, in full.
No vague bundles. Here is exactly what the work covers, in plain terms you can hold us to.
- The searches (keywords) worth paying for, researched for your business
- Negative keywords added so you don’t pay for the wrong clicks
- Ad copy written, with variations to test against each other
- A landing page or section aimed at turning the click into an enquiry
- Conversion tracking, so we can see which clicks become calls or forms
- A sensible starting budget agreed with you before anything runs
- Bids and budget adjusted toward what’s actually working
- Wasted spend cut as the data comes in
- New ad variations tested to bring the cost per enquiry down
- Clicks, calls and cost-per-enquiry reported in your dashboard
- A monthly summary in plain language, not a wall of metrics
- Straight advice on when to spend more, less, or pause
Ads are one way to bring people in. In The Presence System, they sit alongside search and your Google Business Profile, all feeding the same site and follow-up so a click doesn’t go to waste.
See the Presence System