Pricing

Packages and pricing, laid out straight.

Most businesses don’t have a lead problem. They have a system problem. Our packages are built to fix that: one build, one system, one place your presence lives.

No pressure, just clarity Ranges published, quotes fixed No lock-in on anything
At a glance
The Presence PageOne page, one job $1,000 to $2,000one-off build
The Presence SystemThe complete build $3,500 to $6,000build, then a plan
The Presence ExpansionBeing found, month to month from $200a month, per route
The Presence AutopilotThe AI layer on top from $150a month, per piece
The OmniPresenceThe whole thing, run for you $4,000 to $5,000a month, not open yet

All prices ex GST · Fixed quote before anything starts

Real builds you can click through See the work A free audit before any decision Start there
Yours outright, no page builder
A fixed quote before anything starts

Value frame

What you’re really paying for

If you tried to hire this instead, you would be hiring several different jobs and gluing them together yourself:

$105,000 to $125,000 is what a front-end developer costs for a year in Australia. One of the jobs on this list. Average base salary, seek.com.au, retrieved 29 Jul 2026
A designer
A copywriter
A developer
Someone doing the search work
Someone running your Google profile
Someone chasing the follow-up
Hosting, and someone keeping it fast
A stack of tools to glue it together

Hired separately, they stay separate.

Each one does their piece, none of them owns the result, and the gaps between them are where enquiries go missing. The flagship page prices this out properly, role by role, with sources. Here the point is simpler: fragmentation is the expensive part.

With Ryder it’s one build and one system, designed to work together.

One person responsible for the design, the words, the build and the follow-up. Nothing falls between chairs, because there are no chairs to fall between.

Want the full cost breakdown with sources? The Presence System page walks through what each of these roles earns in Australia and what the tools cost, line by line.

See the full breakdown

The packages

Five packages. Same system underneath.

We don’t sell you up a tier. We match the package to the stage your business is in, and if the smaller one is what you actually need, that is what we’ll tell you, even when it means selling you less.

The Presence Page

One page that gives people somewhere real to land

$1,000 to $2,000 one-off build, ex GST

For a business that needs a real front door fast: a single page built to catch the enquiry, or a landing page for an ad campaign.

  • One page, designed and written for you
  • Built in code, fast on any phone
  • Lead capture wired in from day one
  • Ready to point ads at
Then one plan keeps it running
The Presence Engine + A/B page testing Best for an ad pageEverything below, plus one live test at a time so the page keeps getting better instead of just sitting there $500/mo
The Presence EngineFollow-up, bookings and missed-call text-back $400/mo
CareHosting, upkeep and small changes $100/mo

A/B testing runs on the Engine and needs roughly 300 relevant visits a month to the page being tested. It is for single pages, a Presence Page or a page built for an ad, and not for a full website yet.

Plus everything in the baseline
Book a call Read the full page
Most start here

The Presence System

The complete presence: site, brand and follow-up wired in

$3,500 to $6,000 one-off build, ex GST

Most builds land in this band, scoped to your business rather than to a package. You get a fixed number before anything starts.

  • Premium website and brand, custom-built
  • A page for every service you offer
  • The words written for you, not filled in by you
  • Lead capture wired in from day one
  • 30 days of fixes on us after launch
Then one plan keeps it running
The Presence Engine + Google Business Profile Most take thisEverything below, plus your reviews and the map pack handled $600/mo
The Presence EngineFollow-up, bookings and missed-call text-back $400/mo
CareHosting, upkeep and small changes $100/mo
Plus everything in the baseline
Book a call See the full breakdown

The Presence Expansion

The monthly work that grows what the build started

Priced per route take only the ones you want

Pick the routes that fit, each one priced on its own. Nothing here is a bundle you have to swallow whole, and every route is month to month.

  • Google Business Profile, managed. The profile that decides whether you turn up in the map, and your reviews handled end to end. Runs on the Engine, so it needs that too.$200 a month
  • Google Ads. Its own route, managed properly rather than bundled in.$600 to $1,000 a month, plus $500 setup
  • Meta Ads. Its own route again, on Facebook and Instagram.$600 to $1,000 a month, plus $500 setup
  • SEO. The whole service, not just articles: two a week, plus on-page and technical work, local and links actively pursued, and AI search visibility.$600 to $1,000 a month, plus $750 setup

Setup is a one-time fee and those figures assume you are on the Engine. Without it, an ads route is $1,200 to set up and SEO is $1,450, because more of the groundwork has to be built from scratch. A Deep Audit you have already paid for comes straight off it.

Ad spend is paid by you, straight to Google or Meta, in your own account. It never passes through us and we take nothing on top of it.

Get a quote for your routes See how being found works

The Presence Autopilot

The AI layer, once the system is earning

From $150 a month pick the pieces you need

For when you are already missing enquiries you have paid to get. Sold on a call, because what this is worth depends on how many you are missing.

  • AI chatbot. Answers from your own documents, on your site, day and night.from $150 a month, plus setup
  • AI voice receptionist. Picks up 24/7 and books the job while you are on the tools.$300 to $500 a month, plus call usage
  • Bespoke back-office automation. The repeat admin work done for you.from $600 a month

Call and message usage is passed through at cost, the same way ad spend is. Automations are a monthly plan, not a one-off: they need looking after to keep working.

Talk it through on a call The full page, soon
Soon

The OmniPresence

Everything, everywhere, run for you as one program

$4,000 to $5,000a month, plus a minimum ad spend of about $3,000 paid direct by you

Everything we do, set up properly and joined up, rather than bought a tier at a time. It starts with the $490 Deep Audit at no charge, and the build is included too. It is aimed at businesses big enough to want to take their market, and it is not open yet: we will not sell it until we can staff it properly.

Register your interest

Packages are the usual way in. If you would rather assemble it yourself, build it here.

Build your plan

Start with what you're trying to fix.

Pick the problem that's actually costing you money and we'll tick the services that address it. Change anything from there and the numbers move with it. Nothing here is a quote, it's the honest shape of what a plan like yours costs.

1Common problems Pick the one that sounds like you.

or start from one of the standard packages

2Your plan Tick or untick anything. Open a row to see what's in it.
Start with a buildOne of these. Every build comes with a plan to keep it running.
Not sure yet?Diagnose it before you spend on fixing it.
Keep it runningOne of these, so the site is never left unattended.Cancel anytime
Get foundShow up where people are already looking.Cancel anytime
Buy demandFor when waiting isn't fast enough.Cancel anytime
Take work off your plateOnce the basics are working.Cancel anytime

Included in every package

The baseline, whatever you pick

The fundamentals aren’t upsells. They’re how the work is done here, on every package, at every price.

  • Built in code, not a page builder.

    What you get is a set of files that keeps working wherever you put them.

    No platform to rent
  • Yours outright.

    The domain in your name from day one; the code, the words and the images yours on the final payment.

    Ownership, not access
  • A fixed quote before anything starts.

    Not an estimate that grows. Extras get a price before we begin, not after.

    In writing, up front
  • No lock-in, on anything.

    Plans cancel with 30 days’ notice and unused prepaid months come back to you.

    30 days’ notice
  • Fast on any phone.

    Built and measured mobile-first, because that is where your customers are.

    Measured, not claimed
  • 30 days of fixes after launch, on us.

    Then a plan keeps it running, or it doesn’t: your call.

    Included in the build
  • The words written for you.

    You supply the facts and the photos; the writing is our job.

    Copywriting included
  • One person responsible.

    The person you talk to is the person doing the work. No account-manager layer.

    No account managers

All prices on this page exclude GST. Your quote states the invoice total plainly before you say yes.

Side by side

Same system. Different amounts of it.

Every package is the same thinking applied at a different size. Here is what actually changes between them.

The Presence Page
Most start hereThe Presence System
The Presence Expansion
The Presence Autopilot
SoonThe OmniPresence
What it is
One page, built to catch the enquiry
A full site: brand, pages, follow-up wired in
The monthly work that grows it
The AI layer on top
Every capability on, run as one program
The build
$1,000 to $2,000
$3,500 to $6,000
Goes on top of a build
Goes on top of a build
Included, and so is the $490 Deep Audit
One-time setup
Nothing beyond the build
Nothing beyond the build
$500 to $750per ads or SEO route, on the Engine. $1,200 to $1,450 without it. GBP has no setup fee
Quoted per piece
Nothing to set up on top
Every month
Care or the Engine
Care or the Engine
from $200per route you take
from $150per piece you add
$4,000 to $5,000not open yet
Being found
Ready to point ads at
Foundations done during the build
The profile, ads and content, ongoing
Not what this one does
Every route, run together
The follow-up
Lead capture wired in
Lead capture and the Engine
Reporting on what actually came in
Answering, chat and reactivation
All of it, handled
Best for
A front door fast, or a page for ads
Most of the businesses we work with
Once the build is earning its keep
When you are missing calls you already have
Owners who want it all handled

The recurring plans are the same on either build: Care at $100 a month, or The Presence Engine at $400 a month. The Expansion routes sit on top of whichever you pick, and each one is priced on its own. If ads become part of your plan, the ad spend itself is paid by you straight to Google or Meta, in your own account; it never passes through us.

Before you buy anything

You don’t have to pick blind.

If none of the columns above obviously fits, the honest first move is to find out what is actually costing you enquiries. There are two ways to do that, and one of them is free.

Start here

The Free Presence Audit

A hand-done read on where you are losing enquiries

Freeno call to book, nothing to sign
  • Annotated screenshots, or a short video
  • The top two or three things costing you enquiries
  • Two or three quick wins you can action yourself

It shows you that there is a gap. It is not the full diagnosis, and it does not come with a call.

Ask for one
The full diagnosis

The Deep Audit

What is actually wrong, measured rather than guessed

$490one-off, ex GST
  • Local rank grid and your Google listing
  • Technical crawl, speed and Core Web Vitals
  • How you show up in AI answers
  • Your top three competitors, their reviews and their ads
  • A written report, plus a walkthrough call

If the report isn’t clear, it’s refunded. And you keep it either way, whether or not you work with us.

Book the audit

So the audit is not a toll on the way in. Pay it, and if you go ahead within 60 days it comes straight off whatever you go ahead with. The work in it, the crawl, the competitor read and the rank grid, is work a route setup would otherwise have to redo.

The first month

Most builds go live within a month of starting.

You won’t be waiting half a year to see movement. Here is how the weeks actually fall, and you get a planned launch date at the start that you can hold us to.

Days 1 to 3

Start

Before day one you already have a fixed quote and a planned launch date in writing. Then:

  • A kickoff call about how the business actually works
  • You send the photos and the facts, once, up front
  • The site gets planned around one job: the enquiry
Weeks 1 to 3

Build

The part we carry. You stay on the tools and give quick feedback at a few points.

  • Design first, approved by you at the walk-away checkpoint
  • The words written, the site built in code
  • Lead capture and tracking wired in
About a month in

Launch

Live on your domain, with nothing held back and nothing parked on our accounts.

  • Launched fast, mobile-first, measured
  • 30 days of fixes and small changes on us
  • Then Care or the Engine keeps it running

An honest note on timing. The build is fast. The search work is not: rankings and the map take months to move for anyone, and we say so up front rather than promising you week-two miracles.

See the whole process

No lock-in

The part where most agencies ask for a year.

Plenty of agencies want a 12-month agreement signed before the first thing is built. We’d rather earn month two. So instead of asking you to commit, here is what we commit to.

Before day one

A fixed number, in writing

The quote and the planned launch date come before any money does. No estimate that grows.

At design approval

A real walk-away point

If the design isn’t right, you can stop there. That checkpoint exists so you are never trapped funding a build you don’t believe in.

Every month after

Yours to cancel

Plans run month to month with 30 days’ notice. The site was yours the whole time, so leaving costs nothing.

What we commit to, written down

  • Walk away at design approval and your deposit comes back, minus a flat $500 for the design work already done.
  • No lock-in on any plan. 30 days’ notice, and prepaid months you haven’t used come back to you.
  • The Deep Audit stands behind itself. If the report isn’t clear, it’s refunded.
  • We won’t promise rankings or a flood of leads. Anyone who guarantees outcomes is guessing. We guarantee the work instead.
  • We won’t recommend a package we don’t believe in, even when the honest recommendation is the smaller one.

How paying works. The build is half up front and half at launch. If spreading the start over a few payments would genuinely help, say so on the call and we’ll sort something out. Plans bill month to month. And none of this touches your rights under Australian Consumer Law, which always apply.

Probably not a fit

You want the cheapest thing that will do the job

Then we are the wrong people, and we would rather say that now than take the work and disappoint you.

  • You want someone to guarantee a ranking or a lead count
  • You’re after the cheapest possible site, this week
  • You plan to treat it as a two-week experiment
This is the work we do

You want it built properly, once

Then this is the work we do, and the commitments above are why they are written down.

  • You want something you own, built properly once
  • You want one person responsible, not a vendor stack
  • You’re building for years, not weeks

Rather see the work than read about it? Both of our builds are live and you can click through them. We’d rather show you the sites than quote you a number you have no way of checking.

See the work

Questions

The pricing questions people actually ask

Straight answers, written down so you do not have to ask them on a call.

01Why ranges and not exact prices?

Because the honest price depends on how much site your business needs, and pretending otherwise is how estimates grow. The range tells you whether we’re in your budget at all; the exact number gets fixed in writing once we know your scope, before anything starts. It doesn’t move after that.

02What if I want to leave?

Then you leave, with everything. The website was yours the whole time: the domain is in your name from day one and the code, words and images are yours on the final payment. Plans cancel with 30 days’ notice, unused prepaid months are refunded, and there is no buy-out because there is nothing to buy back.

03Do the prices include GST?

No. Every figure on this page excludes GST, the same as everywhere else on the site. Your written quote spells out the invoice total plainly, so the number you approve is the number you pay.

04Can I spread the payments?

The default is half up front and half at launch, which keeps both sides honest. If spreading the start over a few payments is what makes the timing work for your business, raise it on the call; we would rather sort a sensible schedule than lose a good fit over cashflow timing.

05Is ad spend included in any of this?

No. Nothing on this page includes money paid to ad platforms. If ads become part of your plan, the spend goes from you straight to Google or Meta, in your own ad account, and you can see every dollar of it. Management of those campaigns belongs to The OmniPresence, which is on its way.

06I only need one piece, not a package.

That works. Everything here is made of parts: web design, local SEO, your Google Business Profile, ads, reviews, copywriting, branding, automation. Individual pieces don’t carry a rate card, because the honest price depends on your business; tell us what you need by email or on a call and you’ll have a fixed number before anything starts.

07Is there a cheaper way to start?

Two, actually. The free presence audit costs nothing and tells you where you stand. And the Deep Audit ($490 + GST) is a full, tool-backed diagnosis of your whole online presence; if you go ahead within 60 days, the audit fee is credited in full against the build, or against an Expansion route setup fee if a route is what you take instead. Either way you learn something true about your business before spending real money.

Ready when you are

Let’s see if this actually makes sense.

We’ll look at your market and your current presence and tell you what we would do next, and which package fits, if any does. If we’re not the right fit, you’ll still walk away knowing where you stand.

No pressure. No pitch. Just clarity.